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NEW OG・Unisex embroidered crewneck・Cream
At home from Friday 23 October
Description
Ten years later, still OG.
Some classics never age. And others deserve a little refresh.
The OG is one of LE CARTEL's very first logos. A hand-drawn typeface that has been with us since the beginning of our journey. Ten years later, it was time to give it a new lease on life, without losing what made it so unique.
Revisited with PETITOM as part of MONTRÉAL SAFARI — Chapter 01, our historic logo returns in a subtly modernized version, with that little extra soul that makes great stories.
To bring it to life, we chose chain stitch embroidery, a technique with retro charm that evokes the embroidered clothing of the past. A nod to our roots, with just the right amount of nostalgia.
50% organic cotton, 50% polyester. A comfortable crewneck designed to last through the seasons and, why not, the next ten years.
If you know, you know.
A portion of sales goes directly to the artist. Wearing this crewneck means supporting local creativity.
Artist
Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.
Composition