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NEW OG・Unisex embroidered hoodie・Cream
At home from Friday 23 October
Description
Ten years later, still OG.
There are classics that never age. And others that deserve a little refresh.
The OG is one of the very first LE CARTEL logos. A hand-drawn typeface that has been with us since the beginning of the journey. Ten years later, it was time to give it a new lease on life, without losing what made it so special.
Revisited with PETITOM as part of MONTRÉAL SAFARI — Chapter 01, our historic logo returns in a subtly modernized version, with that extra touch of soul that makes for a great story.
To bring it to life, we chose chain stitch embroidery, a technique with retro charm reminiscent of the embroidered clothing of the past. A nod to our origins, with just the right amount of nostalgia.
50% organic cotton, 50% polyester. A comfortable hoodie designed to span the seasons—and maybe even the next ten years.
If you know, you know.
A portion of sales goes directly to the artist. Wearing this hoodie means supporting local creation.
Artist
Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.
Composition